Servi-Tech is excited to announce the hiring of Craig Cunningham of Amarillo as Chief Technology Officer.

Cunningham started his new position in January.

“In just a few short weeks, Craig has proven himself to be an articulate and compassionate leader who has the technical capacity to lead the IT and STEPS programs into their next tier of growth and success,” said Greg Ruehle, President and CEO of Servi-Tech. “I am confident that Craig's well-honed skill set will be of critical importance in moving Servi-Tech forward - he is Making the Planet More Productive!”

Cunningham, who is a Master Certified IT Architect, grew up on a farm in the Texas Panhandle and graduated from Texas Tech University, studying zoology and chemistry. He worked at IBM for a number of years, working with several Fortune 100 companies including AT&T, PepsiCo and Walmart.

“I joined Servi-Tech because I believe in the mission and the value this business provides to our nation’s farmers and I believe I can play an important role in helping to expand our services globally,” Cunningham said.

As Chief Technology Officer, Cunningham will oversee the IT department and Servi-Tech Expanded Premium Services (STEPS), which is Servi-Tech’s technology development arm. He will oversee a staff of 16, who are located in Kansas, Nebraska and Texas.

Cunningham said that the obstacles agriculture faces in today’s world are complex. There is a technology explosion happening in agriculture, and thousands of startups are vying to be the first in the market with that new technology.

“The problem is that most of the companies will not succeed. Failures in delivery and execution will cause significant erosion of confidence in the marketplace.

As a leader in Agronomics services, Servi-Tech is well positioned to deliver meaningful innovation to the industry. The challenge, Cunningham said, will be for Servi-Tech to remain in the forefront of the technology and to offer its producers a product that will positively affect their bottom line.

“There will eventually be a cycle of consolidation among those startups that will stabilize the marketplace and standards will emerge,” Cunningham said. “In the meantime, the most significant challenge for tech in ag will be proving a clear business value of a given technology and convincing the market that it’s worth the investment.”

Craig and his wife, Leslie, are longtime residents of Amarillo, and Craig will work out of Servi-Tech’s Amarillo Laboratory. They have one son, who lives in the Dallas/Fort Worth area.

He can be contacted at [email protected] or by calling 800.557.7509.